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Retail challenges and opportunities.

Author(s) : DEGNER M.

Type of article: Periodical article

Summary

Changes in the frozen food sector are detailed. The major successes are dinners and entries. Pizza and ice cream generate the highest dollar sales for space occupied and pizza and juice do well when on promotion. The top ten frozen food markets in the USA are identified together with promotion trends and changing consumer technologies. G.R.S.

Details

  • Original title: Retail challenges and opportunities.
  • Record ID : 1996-3462
  • Languages: English
  • Subject: Figures, economy
  • Source: Frozen Food Rep. - n. 6
  • Publication date: 1995/11
  • Document available for consultation in the library of the IIR headquarters only.

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